Facebook focuses on interactive ads
Polls, a playable format and augmented reality. Facebook is expanding the availability of its interactive advertising products for advertisers.
For advertisers, Facebook announces the availability this month of various advertising products. The first is the introduction of polls in video ads on the mobile news feed. A format already experienced in Instagram Stories.
Appeared last year, playable advertising formats will be extended in beta to all advertisers on Facebook.
As for augmented reality ads that were previously reserved for a handful of advertisers, they will be more open to advertisers.
Just like Facebook, advertisers will not be able to access polls for individual user data. This will only be access to aggregate or aggregated data.
TechCrunch reports that images created by users via augmented reality advertising can be saved on their device, but will not be shared with advertisers.
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